Ziploc

Insight

During times of financial hardship, we rely on food coupons to help keep costs down. Problem is, food coupons expire.

Idea

Ziploc extends the life of food, now they're extending the life of food coupons.

Execution

A website that validates expired food coupons as long as the consumer buys Ziploc as well.

Notes

Really clever digital idea, feels like a really smart play in terms of how it links to their products core function.