Yes Good

Insight

When customers have great things to say about your product, you want to share that with the world.

Idea

Turn a weird customer review into the new brand slogan as a hilarious way to connect with your consumers.

Execution

An integrated campaign that turns customer review "Yes Good" into the brand slogan.

Notes

One of the best iterations of turning customer reviews into content. Love how over-the-top they went with it.