Stunt Media 2024

Yes, Couch!

Meta · Mojo Supermarket, New York

Insight

The internet went crazy over Jeremy Allen White's Calvin Klein rooftop couch photoshoot in 2024.

Idea

Put the famous couch on Facebook marketplace.

Execution

Create a media circus by placing the couch on Facebook Marketplace and giving it to Drew to giveaway live on her show.

Notes

I feel like Facebook has now opened the door to do this four times a year and everytime it would get the same buzz. Proactivity is hard and they nailed it.