Film FMCG 2014
World's Toughest Job
Directed by Amir Farhang
Insight
Because so many women are mothers, we often don't stop to appreciate the fact that it truly is the hardest job in the world.
Idea
Run interviews for a fake job with impossible requirements, revealing at the end that position is actually to be a mother.
Execution
A film that shows people interviewing for a fake job with impossible sounding requirements. Once the interviewees question plausibility of the description, we'll reveal that the job was actually describing a mum.
Notes
This is super cheesy and over-the-top. Very American, but I like the idea.