World's Toughest Job

Insight

Because so many women are mothers, we often don't stop to appreciate the fact that it truly is the hardest job in the world.

Idea

Run interviews for a fake job with impossible requirements, revealing at the end that position is actually to be a mother.

Execution

A film that shows people interviewing for a fake job with impossible sounding requirements. Once the interviewees question plausibility of the description, we'll reveal that the job was actually describing a mum.

Notes

This is super cheesy and over-the-top. Very American, but I like the idea.