World Cup Delivery

Insight

Argentinians have been waiting 36 years to win the World Cup, but after the final was over, no one actually knew when the cup would arrive home Argentina.

Idea

Send a push notification on a PedidosYa that alerts every Argentinian the details of when the cup will arrive, as if it were a food delivery.

Execution

Tracking the cup using air traffic data, the whereabouts of the cup is embedded in a push notification that users could follow in real-time.

Notes

Genius how straight forward this idea is. Love how closely this ties in with the function of the product. It shows how patriotic PedidosYa is while also subtlety demonstrating how the product works.