Working With Cancer

Insight

We all look at our phones to "take a break," but paradoxically the thing we most need a break from in 2025 is our phones.

Idea

Create a pledge that guarantees the jobs of cancer patients for the first 12 months while they go through treatment.

Execution

An open policy that Publicis encourages all of their partners to implement.

Notes

There are scammy style ideas that "solve" a problem, but this is geniunely beautiful, impactful and important. A good case for media networks.