WoMen's Football

Insight

Support in football is gender-biased, favouring men over women.

Idea

Trick French the fans into loving woman’s football, by showing them women athletes disguised as the men they idolise.

Execution

Showcase a never-seen-before compilation of top plays by French male stars (Mbappé, Giroud, Griezmann...). Then reveal the video was in fact a compilation of... women’s disguised using VFX.

Notes

Amazing slight of hand. Love the way they lean into tech to show the reveal.