Wilmore Funeral Home

Insight

Sometimes tradition messages about health are unable to curve our apathy.

Idea

Create a fake funeral home that advertises for people not to get vaccinated.

Execution

Moving billboards for Wilmore Funeral Home, a funeral home that encourages people not to get vaxxed.

Notes

Reverse psychology in It’s purest form. Fun stunt and dark message in a place where you wouldn't expect it.