Film
Fast Food
2008
Whopper Virgins
Directed by Stacy Peralta
Insight
We're so influenced by branding and advertising that taste-tests are flawed.
Idea
Create the world's purest fast food taste test by reviewing McDonalds and Burger King in places untouched by fast food marketing.
Execution
A film that follows a documentary team bringing Whoppers and Big Macs to remote villages to compare.
Notes
The insight is really interesting here. No idea how much it would have cost to fly Stacey Peralta all over the world with a film crew and a portable Burger King kitchen, but It’s a really interesting mini-doco. You could this being a thing on Netflix in 2022.