Whopper Sacrifice

Insight

Adding friends on Facebook is so effortless, it’s hard to know much do we really value our friends on social media.

Idea

Offer to exchange Facebook friends for Whoppers.

Execution

A stunt that challenges people to delete their Facebook friends in exchange for a free Whopper.

Notes

This is a very interesting angle, what do you love more Whoppers or friends? The fact that Facebook deleted the idea only makes it stronger, created amazing challenger style PR.