Film
Fast Food
2008
Whopper Freakout
Directed by Henry Alex Rubin
Insight
You only realise what you love when it is gone.
Idea
Take away the Whopper and allow the outrage prove it's value.
Execution
A mini-documentary showing outrage when the Whopper disappears for one day.
Notes
Very clever twist, take the product away and let the people be the voice of the reason. The bigger, the reaction the better the endorsement.