Whopper Detour

Insight

Sometimes in order to break an old habbit, we need some incentive.

Idea

Subvert McDonald's by offering 1c Whoppers to anyone who orders from within a McDonalds store.

Execution

A digital stunt using geo-location that gives McDonalds customers 1c Whoppers if they ordered in a McDonalds store.

Notes

Great Stunt digital idea, supported by incredible OOH ad placement. Proves that offering discount is only half the battle, wrap it in a clever idea and you'll make something iconic.