Where To Settle

Insight

Due to the war many Ukrainians were looking for shelter in major Polish cities that were overcrowded, causing rental hikes, increased competition for jobs — all amid an unprecedented rise in inflation.

Idea

Utilize Mastercard's customer spending data to find the areas in Poland best economically suited to bringing in migrants, to help boost Polands GDP.

Execution

An app called Wheretosettle that helps migrants find the best oppurtunities in Poland.

Notes

This deserves more praise, an ad campaign that improved the GDP of a country and helped with a refugee crisis.