Wheelchair Basketball

Insight

We don't expect blokes to go the extra mile to make others feel like they belong.

Idea

Show the lengths a group of friends will go to help their handicapped friend fit in by playing wheelchair basketball.

Execution

A film where a group of friends are playing wheelchair basketball only to reveal that all the friends are able-bodied and were playing to make their physically impaired friend be included.

Notes

Love the reveal. The moment they all stand up is really jarring which makes for a great moment of realisation. It’s a different angle for a beer company to go down the heartfelt route. Often mateship is portrayed as silly fun, but this is unique in the sense that it has heart.