Whassup

Insight

We don't need to say much to connect with our best friends.

Idea

Capture the shorthand between mates through one iconic inside joke.

Execution

Friends hang out over beers, saying nothing but “Wassup” as a celebration of camaraderie.

Notes

I think I saw this commercial 100 times in pop culture before I actually saw the real thing. Sometimes you don't need a genius idea, you just need to hold up the mirror and speak the way your consumers do. This ad is just cool. You want to be one of those guys.