Welcome to @apple

Insight

We all have our own creative perspective which means that everyone has the power to be a great photographer, It’s just whether they have the tools.

Idea

Showcase iphone photography all around the world, by using real people's photos as the content.

Execution

An instagram page that gathers all the amazing photos people have shot on their iPhone.

Notes

Genius product demonstration and so simple. Sacrificing their instagram page for the community, but all the while tool to promote the technology.