Wasted

Insight

In a world obsessed with investing, losing money on a bad investment is humiliating.

Idea

Waste money on the dumbest ad imaginable to prove the ultimate point about bad investments.

Execution

A film starring a monkey wearing an E-trade t-shirt doing nothing remotely relevant to show how easy it is to blow money.

Notes

Wacky as hell, as you'd expect from G+S. What this does is treat the audience with respect. The sarcasm that undersores the message requires the audience to realise that this won't happen with E-trade. A level of humour that probably scares off a lot of clients, but without it the ad would be boring. Noone wants to see an ad that shows what happens if you're smart with your money.