Virtual Subway Store

Insight

With Koreans being incredibly hard working and time-poor, Supermarket shopping is inconvenient and often dreaded.

Idea

Turn Subway stations into Tesco Shelves.

Execution

A series of posters that are replicas of Tesco shelves, put up in Subway stations where users can shop for items by scanning the QR code and having the items delivered directly to their homes.

Notes

Run this today in 2024 and it works. I'm shocked at how ahead of It’s time this idea is. Bang on for their business problem as well.