Viatris Viagra

Insight

ED can create huge intimacy gaps in relationships that drugs like viagra can help, problem is pharmacutical advertising is banned in China.

Idea

Show what long lasting sex can look like on viagra using a long exposure technique that bypasses the rules of censorship.

Execution

A series of unbranded stills and film that shows couples having shot with a timelapse technique that naturally blurs the couple.

Notes

Absolutely stunning visual approach. Love when ads find the a loophole or bend the rules.