Van Gogh BNB

Insight

Looking at a painting only gets you so close to an artist.

Idea

Prove that Airbnb allows you to immerse yourself in the life of your host, by giving people the oppurtunity to live in famous paintings.

Execution

A stunt that turns famous painting into Airbnb homes that people can book directly on the platform.

Notes

A beautiful stunt that walks a fine balance of bringing the brands attibutes to live while also making something super shareable and interesting.