Film
Insurance
2015
Unskippable
Directed by Terri Timely
Insight
Skippable ads are only skipped if they're not worth watching.
Idea
A meta-ad that so intruging, people won't skip it.
Execution
A film that pretends to be a 6 second unskippable ad, but when the film "ends" we realise that the actors have just frozen allowing for a hilarious story to unfold around them.
Notes
What can't GEICO do. This is so funny. So meta. So good. Proving that a normal situation with one twist can be interesting enough that people won't even skip the ad.