Unilever

Insight

The internet is filled with hacks on suprising ways to use Vaseline, but not all work, some are even dagerous.

Idea

Use science to put the internet's Vaseline hacks to the test.

Execution

A social series that verefies the world's Vaseline hacks, rewarding creators with official recognition for hacks that work.

Notes

Identified a great cultural insight around how people are using the product and created a well thought out and simple campaign that honoured it.