OOH Fashion 2022
Unexpected Encounters
Photographed by Ronan Gallagher
Insight
Lacoste started as symbol of French elegance, but over time the clothes have become a stable in completely diverse and unexpected cultures.
Idea
Hero the broad appeal of Lacoste by showing two people from clashing cultures both wearing the same clothes.
Execution
A series of posters and OOH that show the unexpected encounter of strangers both wearing the same Lacoste clothing.
Notes
Simple and interesing series that has such a nice an unique idea to it. When looking at this, It’s important to remember how unique this is for the category. Most fashion advertising is all stle no substance.
