Ultimate Stadium

Insight

One of the hardest parts about beating your personal best is that you're not racing against a competitor, you're racing against a stopwatch.

Idea

Help runners beat their personal bests by allowing them to race against a digital version of themselves.

Execution

An activation that records runners' times on a racetrack and then projects a digital avatar of themselves that they can race against.

Notes

Great way to bring some of the brands attitude to life in what could have been a pretty straight activation.