Activation Fashion 2016
Ultimate Stadium
Insight
One of the hardest parts about beating your personal best is that you're not racing against a competitor, you're racing against a stopwatch.
Idea
Help runners beat their personal bests by allowing them to race against a digital version of themselves.
Execution
An activation that records runners' times on a racetrack and then projects a digital avatar of themselves that they can race against.
Notes
Great way to bring some of the brands attitude to life in what could have been a pretty straight activation.