Stunt
Telecommunications
2014
Txtbooks
Insight
Because kids in the Phillipines can't afford to buy a computer, they're forced to carry all their textbooks which has not only become burdensome, but is actually posing health risks.
Idea
Digitise textbooks in a place where kids have access: their mobile phones.
Execution
Put textbooks on sim cards that kids can input into their phones, turning their mobiles into readily available e-readers.
Notes
If this did what the case study said, It’s absolutely beautiful. Regardless, It’s a clever innovation utilising what they already own to help make their lives easier.