Digital Retail 2009
Twelp Force
Insight
Best Buy's best asset is the expert advice it’s staff provide, but unless you actually go into the store, you don't experience it.
Idea
Deploy the network of staff on Twitter to provide expert advice to anyone that tweets to Best Buy.
Execution
A digital team of Best Buy employess called the Twelp Force, who will answer technical questions to anyone who tweets them.
Notes
Amazing to think this won a titanium, digital has come so far. Neat idea though, imagine way more impactful at the time.