Turning Their Tweets Against Them

Insight

Fans of Wendy's spicy nuggets took their frustrations to Twitter when the item was pulled from the menu.

Idea

Turn those furious tweets into ads for Burger King's new competing spicy nuggets.

Execution

An online stunt that turned fan tweets into boosted ads as a way to promote Burger King's nuggets.

Notes

Clever digital idea, love when BK play into the competitive relationship of other fast foods.