Activation FMCG 2024

Turf Finder

Insight

As Mumbai's population and developments expand there are less and less places to play sport, the busyness of the city however has ebs and flows with areas going through quiet patches prime for play.

Idea

Find the spots that go quiet and temporarily turn them into sports turfs.

Execution

Using Google Map data, predict spots all over the city that are scheduled to have quiet periods and turn those spots into short term turfs for locals to play on.

Notes

Ties into what Gatorade is about in a very local and insightful way.

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