True Fashion

Havianas · AlmapBBDO, São Paulo

Photographed by Tiago Chediak

Insight

While we all strive to look our best, but nothing beats how we feel in comfortable clothing.

Go backstage of the runway to show all the super models wearing Havianas in their downtime.

A series of posters that show models wearing Havianas backstage at shows.

Clever thought: Backstage models wear Havianas.