Truck

Insight

Celebrity endorsements work, but our obsession with celebrities boarders on the absurd.

Idea

Parody the trope of celebritity advertising by making P. Diddy an accidental brand ambassador.

Execution

A film where P. Diddy arrives at the red carpet hitching a ride in a Pepsi truck, sparking a bizarre trend of celebrities buying and showing off their own Diet Pepsi trucks.

Notes

Pointing fun at the idea of a celebrity endorsement during the Super Bowl, where every brand is using celebrities, is a really fun way to point fun at yourself and your competition. Think it does enough to link itself to the diet variety of Pepsi through the tagline.