Stunt
Logistics
2014
Trojan Mailing
Insight
Hazing is cruel and mean...unless It’s done well.
Idea
Prank other delivery services by turning their delivery into a billbaord for DHL.
Execution
Use heatech to print a time-release DHL logo on deliveries with other companies.
Notes
Classic "Prank ad" executed well on Youttube.