Print Media 2009
Trillion Dollar Campaign
Insight
Mugabe’s regime crippled Zimbabwe’s press.
Idea
Turn a symptom of Mugabe corruption into a symbol, by printing the Zimbabwean News on the infamous Zim Trillion note.
Execution
Print protest messages on worthless trillion-dollar notes, repurposed as posters.
Notes
Smart way to fight back with an outdoor campaign that's incredibly interactive. Clean and simple as well.