Trillion Dollar Campaign

Insight

Mugabe’s regime crippled Zimbabwe’s press.

Idea

Turn a symptom of Mugabe corruption into a symbol, by printing the Zimbabwean News on the infamous Zim Trillion note.

Execution

Print protest messages on worthless trillion-dollar notes, repurposed as posters.

Notes

Smart way to fight back with an outdoor campaign that's incredibly interactive. Clean and simple as well.