Digital Automotive 2009
Toyota iQ Font
Insight
Small cars are dismissed as cheap despite their functonality in densely populated cities.
Idea
Demonstrate the mobility of the Toyota IQ by creating a unique font from the car.
Execution
A stunt that records the cars movement to develop a usable digital font.
Notes
Super cool way to integrate the cars features into the digital world. Feels like it would be pretty limited in It’s audience, but a super interesting idea.