Toyota iQ Font

Insight

Small cars are dismissed as cheap despite their functonality in densely populated cities.

Idea

Demonstrate the mobility of the Toyota IQ by creating a unique font from the car.

Execution

A stunt that records the cars movement to develop a usable digital font.

Notes

Super cool way to integrate the cars features into the digital world. Feels like it would be pretty limited in It’s audience, but a super interesting idea.