Tooth Implant

Insight

Rugby players are so passionate about rugby, that they give everything they´ve got for their team, but unfortunately some things, like their teeth, they can't get back.

Idea

Reward the Rugby players that give it their all by giving them back more than just the tooth they had lost.

Execution

Develop a unique dental piece, specially crafted to open beer. An implant that’s perfect for third halves, a big part of rugby culture.

Notes

How could a brand connect with It’s audience better than this? So incredible insightful and crazy. No idea how they got this through legal, but I geniunely want one.