Together Incredible

Insight

We see broadband is seen as a purely functional tool.

Idea

Demonstrate Orcon's broadband speed by simultaneously linking 9 New Zealanders with Iggy Pop in Miami.

Execution

A film that shows the digitally remote group of poeple performing a new version of The Passenger with Iggy Pop on vocals.

Notes

This feels pretty outdated now, but the idea itself is still really nice. A great way to demonstrate was Orcon offers in a way that best uses a celebrity endorsement.