Tiny Dancer

Insight

Kids by nature are destructive, but at the end of they day letting our kids be kids is above any possesion they may damage.

Idea

Show how kids can be destructive in an endearing way to prove that it doesn't matter what they damage, John Lewis is there to help pick up the peices.

Execution

A film that shows a young girl, dressed as a ballerina, dancing around the house to Tiny Dancer, putting the family possesions in jeopardy as she goes.

Notes

Love this. It really shows the human element of kids and manages to show highlight what really matters.