THPS Scratch Boards

Insight

Scratched up skateboards are a badge of honour for serious skaters.

Idea

Inspire gamers to skate, creating a skateboard that rewards them with a copy of THPS for skating on it.

Execution

A board that redeems the owner a free copy of THPS when they scratch the bottom off.

Notes

Really clever use of scratchie technology. Insighful product design that was destined to sell well.