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Beer
2024
The World’s Most Famous Hand Model
Photographed by Cait Oppermann
Insight
We've become so accustomed to seeing celebrities in ads that we only see the famous person barely notice the brand.
Idea
Make David Beckham the ambassador for Stella, but don't show his face.
Execution
A series of print ads that show David Beckham holding a Stella, but cropped to only show his hands.
Notes
Love this. Such a good twist and the timing around his documentary set it up for immediate success.