The Unnoticeable Whopper

Insight

We all agree to those long terms and conditions that companies make us accept without actually reading the fine print.

Idea

A free Whopper in the T&Cs of Burger King.

Execution

Put a condition in the T&Cs that states that everyone who is followed by Burger King on TikTok get's a free Whopper and wait let the internet do It’s thing.

Notes

At It’s core, super simple giveaway, but It’s the wrapping that makes it so exciting for TikTokers. It made audiences feel like they were hacking a system and therefore made it cool to get involved.