The Unfiltered History Tour

Insight

The artifacts in the Britsh museum are all essentially stolen from places that Britian explored or conquered, which means that the history communicated at the museum is one-sided.

Idea

Create a a guerrilla tour of the British Museum's stolen artefacts, telling the stories from the perspective of the people where the artifacts came from.

Execution

Using Instagram Augmented Reality filters, visitors can scan the museum's disputed artefacts and see them being teleported back in time to their countries of origin. It also relays violent moments in history with the help of ten experts from those countries.

Notes

Genius idea from Vice, does a great job of communicating what Vice stand for on a few levels.