Film FMCG 2017
The Talk
Directed by Malik Vitthal
Insight
We all deserve to feel like we belong. Unfortunately a rite of passage for black people in America is getting "the talk" from their parents about the bias and stereotypes they'll face out in the world.
Idea
Bring to light "the talk" that young black kids have with their parents.
Execution
A film showing parents giving "the talk" to their kids.
Notes
Really touching. A brave move for a soap company and tightrope walk, but they pulled it off. Well crafted, they used a black director and ensured it was true to the insight and authentic.