The Swedish Number

Insight

When looking to travel, It’s one thing to read about a country or watch videos online, but nothing beats getting a first account of the place from someone who actually lives there.

Idea

Prove that Sweden is an open country where everybody can speak their mind, by turning everyday people into ambassadors.

Execution

A phone line that connects you to random, everyday Swedes as way to encourage tourism.

Notes

So clever and different. Love how PRable this idea is, works a treat on radio.