The Subconscious Order

Insight

We spend countless hours scrolling through mind-numbing menus online before deciding what to eat, frequently resulting in the wrong call.

Idea

Tap into the unconcious mind by creating a new feature in the HungerStation app that tests people sub-concious to find out what they're truly craving.

Execution

A variety of dilicious cuisines are displayed as the front-facing camera tracks the eyes interest using advanced algorithms. Narrowing down options and providing resteraunts that match.

Notes

Really like the insight here, choice fatigue is true to all of us in the new digital world and this is a fun way to play with it.