Print FMCG 2016
The Soy Sauce Posters
Insight
Too much soy sauce can ruin the taste of food, too little and it isn't enriched.
Idea
Illustrate food using the right amount of soy sauce, to show how beautifully soy sauce compliments a dish.
Execution
A series of print ads, designed by a Gyutaku artist, that uses soy sauce as the ink for intricate art pieces of food.
Notes
Simple idea with really nice craft.
