Print FMCG 2018

The Soy Sauce Posters

Insight

Too much soy sauce can ruin the taste of food, too little and it isn't enriched.

Idea

Illustrate food using the right amount of soy sauce, to show how beautifully soy sauce compliments a dish.

Execution

A series of print ads, designed by a Gyutaku artist, that uses soy sauce as the ink for intricate art pieces of food.

Notes

Simple idea with really nice craft.

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