Stunt FMCG 2025
The Secret Ingredient
Insight
Most beauty brands quietly spend millions of dollars each year on celebrity endorcements which ultimately inflates the price of their products.
Idea
Expose the $10m that other beauty brands spend on average through a huge pile of money.
Execution
An pop-up in New York and London featuring a huge pile of money in the middle of a sparse room, giving people the chance to see first hand how much money is wasted on average in the beauty industry.
Notes
Such a brilliant idea. Love the content they built around it with fake CCTV footage to build hype and the bits and pieces that turned this into a content farm for influencers.
