The Scarecrow

Insight

We all agree that factory farming is cruel, unsustainable and needs to be stopped, but we still buy food from outlets that engage with it.

Idea

Create a dystopian world that depicts the horrors of factory farming to start a conversation around the need to create a sustainable future.

Execution

A mobile game that builds off the film, allowing people to play as the Scarecrow, rewarding succesful players with Chipotle vouchers.

Notes

Wish I could've played this. This is such a brilliant way to futher enhance engagement. Allowing poeple to play as the scarecrow is not only powerful, but the coupons create a direct path for people who interact with the ad to get into resteraunts.