Film
Financial Services
2022
The Payment Is Just The Start
Directed by Jeff Low
Insight
When mundane tasks are completed quickly, our minds are left free to wonder.
Idea
Show that because Barclay Card makes payment so easy, you can spend your time doing whatever you want.
Execution
A film, set in a hardware store, where a customer quickly and easily buys a hammer, leading to an unhinged existential debate about nothing.
Notes
Great script. Love how obscure this idea is for what is a pretty boring and functional product.