The Other Side

Insight

There's a perception that when you buy a family car, because of their functional nature, you sacrifice all the joy and excitement you could've gotten from a sports car.

Idea

Demsontrate through a digital experience that there are two sides to the Honda R, the family car and the sports car.

Execution

A youtube video that allows you to toggle between two mirrored stories, a family scene and a car chase. The user can switch betweem the two films by typing R on their keyboard.

Notes

This was a huge deal when it came out and for good reason. Very simple digital execution, but does a great job of showing the two sides of the Honda Type R.