The National Sport of Kazakhstan

Insight

There has been a huge rise in domestic violence in Kazakhstan, only most local men don't even care.

Idea

A men vs women MMA fight streamed live, only It’s not an arranged fight, It’s footage of Kazakhstan men bashing women.

Execution

A controversial MMA fight scheduled to be broadcasted live that is replaced with footage of 100,000 incidents of domestic violence.

Notes

This is such a good bait and switch. The choice to use real footage is chilling and really brings it home as hard as it is to watch.