The Move To -15

Insight

In the 1930's the world decided that food should be transported at -18 degrees, an arbitrary number that isn't actually the most effective way to keep food fresh.

Idea

Concince the logistics industry to change to -15 to reduce It’s carbon footprint.

Execution

An open letter and innitiave that aims to change the global standard to -15 degrees.

Notes

Simple way for a boring logistics company to do something big and interesting.